Canada’s 150th: Bombardier Celebrates Canadian Innovation
Bombardier celebrated Canada's 150th anniversary by honouring several Canadian innovations in a video broadcast in French and English on Canada Day on Facebook.
While some of these innovations are obvious, like the snow blower (1927) and the jockstrap (1927 ... definitely a good year!), others are more surprising: The Walkie-talkie (1942), the caulking gun (1894), the egg carton (1911) and the paint roller (1940), innovations that are still used every day throughout the world.
The video concludes with images of the Innovia metro (SkyTrain in Vancouver, 2002), the Global 7000 (2016), and the C Series (2013), all innovations created in Canada by Bombardier.
“Innovation is part of Canada's DNA, said Olivier Marcil, Vice President, External Communications, Bombardier Inc. For the 150th anniversary of our country, we wanted to find an original way to pay tribute to our great Canadian creators, while recalling that Bombardier - from the invention of the snowmobile to the C Series - has perpetuated this great tradition of ingenuity that defines us collectively. Year after year, Bombardier is the Canadian company that invests the most in research and development. We are developing and exporting Canadian ingenuity around the world, and we are very proud of it."
Since its launch on July 1, the two French and English versions of the video have had a reach of close to 400,000. On July 10, Bombardier will be back in celebration mode as the company celebrates its 75th anniversary.
Robert Boulos, Farweb.tv
Gerry Wneck, Robert Boulos
Matthieu Sauvé, Zone franche
Robert Boulos, Aurele Desjardins
Keith Thomas, Louis Champagne
Huguette Roy, Elias Benoît, Michel Labrosse, Sylvain Grenier, Pascal Fleury
Mix + sound design
Thierry Sirois, Casa del Films
Joseph Perrault, Les Productions Kut
April 6, 2017
The Zone Franche Team Welcomes Three New Members
Public relations agency Zone franche is pleased to welcome three new members to its team: Léa Manuel as a consultant and My-Le Nguyen and Marion Urso as coordinators.
Léa Manuel, Consultant
Armed with four years of experience in corporate communications with the agency TBWA\CORPORATE in Lyon, Léa left France in 2016 for Australia, where she honed her skills with Hill+Knowlton Strategies and the French-Australian Chamber of Commerce. A specialist in influence strategy and branding, she has represented brands in every area, from higher education to lifestyle and from public technology companies to start-ups. Her strategic vision of public relations and her adaptability will be valuable assets in this new stage of her career.
My-Le Nguyen, Coordinator
My-Le’s civil service career began in 2012 in Ottawa, where her analytical mind and media monitoring and internal communications skills were brought to the forefront. She then moved to Montréal to jump into the arts and culture field. Creative and versatile, My-Le has excellent interpersonal skills and can adapt to any situation with ease, making her a dedicated and hard-working team member.
Marion Urso, Coordinator
A native of Marseille, Marion quickly became interested in taking her international studies to the next level. Her business school’s student exchange program afforded her the opportunity to live and study in Montréal (John Molson School of Business) before settling just outside Washington DC for a semester. She returned to Montréal for her last internship before beginning her career working at various agencies, where she developed her organizational skills while showing great versatility.
February 2, 2017
Zone franche enters the French market under the Villemarie banner
The Montréal public relations agency Zone franche is pleased to announce it is entering the French market under the Villemarie banner, which will have branches in Paris and Lyon as well as an office in Montréal.
Villemarie’s mission will be threefold:
Continue supporting European companies that are already active in North America or wish to expand into that market, a service that has contributed to Zone franche’s growth for the last three years.
Support Canadian companies in their development efforts in France.
Develop the French market through a sustained presence in the region.
With its team comprising advisors who have in-depth knowledge of the French and Canadian markets, Villemarie will have an attractive asset for meeting the needs of its clients.
• Corporate communication
• Influencer communication
• Marketing communication
• Digital communication
• Internal communication
• Public affairs
• Issues management
" Looking at, for example, public positioning, media relations or networking, there are profound differences in public relations practices between the two countries,” said Zone franche President Marie-Françoise Hervieu, mentioning in passing how the CanExport federal program and its team helped make this project a reality. In this context, knowing how business is conducted locally is a definite competitive advantage."
In this regard, Villemarie will be able to provide strategic support to Canadian companies seeking to crack the French market, which is becoming more and more attractive with the passing of the Canada-European Union Comprehensive Economic and Trade Agreement. Managing Villemarie in France will be Vice President Marine Lagny. She has extensive experience accompanying numerous companies in France (Rennes, Paris) and has thorough knowledge of French-Canadian networks. In the French market, she’ll be able to count on the support of colleagues in Paris and Lyon.
"Villemarie brings a North American perspective to public relations, which appeals to French companies that are often looking for new viewpoints,” said Marine Lagny, Vice President, Villemarie, France. French companies are also looking for partners who can support them in several markets, and this is what Villemarie offers with its Montréal office."
About Zone franche
Founded in Montréal in 2010, Zone franche helps its clients build authentic and promising relationships with their audiences. Having received multiple awards for its campaigns, the agency never hesitates to take a different approach to public relations or communications problems, by offering its clients strategies that stand out from the traditional approaches. Zone franche serves a wide range of companies and organizations operating in fields as diverse as education, energy, information technology, health, real estate, transport, telecommunications, financial services and insurance, to which it offers services of corporate, influencer, marketing and digital communication, as well as public affairs and issues management.
Octobre 24, 2016
Marie-Hélène d’Entremont-Sauvé named managing director of Zone franche in Montréal
Zone franche management is pleased to announce the appointment of Marie-Hélène d'Entremont-Sauvé as the agency’s managing director. As part of her new responsibilities, she will play a prominent role in managing the agency’s human resources and supervising its major projects, while continuing to act as a strategic advisor with clients.
Marie-Hélène d’Entremont-Sauvé, Managing director
Marie-Hélène has a master’s degree in political science and a bachelor’s degree in psychology and has been part of the Zone franche team since 2012. “Marie-Hélène quickly came to play a significant role at Zone franche, and now her support to the management team will be even more valuable as the agency continues to experience substantial growth,” said Zone franche President Marie-Françoise Hervieu.
Marie-Hélène started her career in media relations during federal and provincial election campaigns. After her stint in federal and provincial politics, Marie-Hélène became press agent for a candidate for Mayor of Montréal during the 2009 municipal election. She developed her writing and public affairs skills as part of the Ville de Montréal official opposition office, where she advised municipal officials on a variety of city administration issues.
Octobre 14, 2016
A New Arrival at Zone franche!
Public relations agency Zone franche is pleased to welcome Morgane Lopez to its staff as a coordinator.
Morgane Lopez, Coordinator
Morgane settled in Montréal three years ago. She holds a bachelor’s degree in communications (Lyon) and is currently pursuing a master’s degree in communications at UQAM. Before joining Zone franche, Morgane was a project manager for the event agency Forsept and a web project assistant for Adgensite, in Lyon. As an intern at Republik in Montréal, she was responsible for communication and relations with influencers at Rachel’s Box. Passionate about public relations, she is a member of the social media committee for the Société québécoise des professionnels en relations publiques (SQPRP), and writes for Index-Design and the What The Gang blog.
August 30, 2016
Two promotions at Zone franche
The public relations agency Zone franche is proud to announce that Justine Plourde and Éliane Légaré were appointed consultants, an initiative that reflects their important contribution to the ongoing success of the agency since their arrival in 2013 and in 2014, respectively.
Justine Plourde, Consultant
Justine holds a B.A. in communications (public relations) from the Université du Québec à Montréal and a certificate from the Faculty of Law of the Université de Montréal. As part of the communications team, Justine began her career helping to build the reputation of one most coveted interactive audio-visual production companies in Montreal. Her attention to detail, her desire for continuous improvement and her solution-driven attitude, as well as her extensive knowledge of the automotive industry and technology sector, make her an undeniable asset to the Zone franche team where she provides daily counsel to clients. During her time off, Justine is the Director of communications as well as the Online Editor at POSTHUME, a collective of Montreal theatre productions.
Éliane Légaré, Consultant
With a B.A. in industrial relations and a certificate in public relations from the Université de Montréal, Éliane began her career in communications as a publicist. Éliane’s comprehensive understanding of the underlying issues of organizational communication is undeniable. Additionally to being a remarkable social media strategist, she brings a fresh approach and develops bold tactics that allow the companies she advises to shine. At Zone franche, Éliane is responsible for mandates in various sectors including technology, arts and culture as well as business. She is also the latest recruit of École nationale de l’humour’s AmbaHAHAssadors, a group of ambassadors dedicated to support the institutions mission to become the hub of Canada’s and the Francophonie’s expertise in humour, and to ensure the legacy of Quebec’s comedic heritage.
Strong growth at Zone franche since the beginning of the year: two new hires and a promotion
Having hired two consultants in February, the PR agency Zone franche is proud to announce the arrival of Chloé Lebouc as a consultant and Valéry Chartrand as a coordinator, as well as Ariane St-Pierre’s promotion to junior consultant.
Chloé Lebouc, Consultant
Hailing from Chalon-sur-Saône (Bourgogne), Chloé Lebouc built solid experience with organizations and agencies —including TBWA\CORPORATE— in New Zealand, Grenoble, Lyon and Montréal. She holds a master’s degree in communications from the Institut d’Études Politiques de Lyon and has developed skills in strategy, social media and events. Alongside her work at Zone franche, Chloé continues to work as an ambassador for ONLYLYON, an organization dedicated to building the international reputation of the southeastern French city.
Valéry Chartrand, Coordinator
Valéry holds a bachelor’s degree in public relations from UQAM and a graduate degree in applied communications from Université de Sherbrooke. She debuted in the world of public relations during an internship at Engagement Labs. She then worked as an executive and communications assistant at Tel-Aide, where her responsibilities included social media management and event coordination.
Ariane St-Pierre, Junior Consultant
The agency is also pleased to announce the promotion of Ariane St-Pierre to the position of junior consultant. Though she joined Zone franche barely three months ago, Ariane has shown the necessary skills and aptitudes to reach this level immediately. During her young career, she has already been called upon to manage media coverage for various clients, maintain good relationships with the media and position relevant, current topics around client brands.
These new hires bring the Zone franche team to 14 members. The agency has experienced particularly strong growth since the beginning of the year. This growth is fuelled by new projects in fields as diverse as environmental services, information technology, real estate, insurance and specialized dermatological products.
About Zone franche
Public relations agency Zone franche provides services in public affairs, external and internal communications to a wide range of companies and organizations operating in fields as diverse as education, energy, health, real estate, transport, telecommunications, financial services and insurance.
March 17, 2016
Zone franche announces two nominations and two promotions
The public relations agency Zone franche is pleased to announce the arrival of Patrick Préville as Senior Consultant and Ariane St-Pierre as coordinator.
These hires follow the promotion of Kim Gradek as Senior consultant and media strategist. Since joining the agency in 2014 as consultant, Kim quickly demonstrated outstanding leadership and a proven ability to manage large-scale projects, including the Starbucks and Google accounts in Quebec.
Patrick Préville has been interested by the measurement of the impact of communications for the last 15 years. This is what led him to found and lead a company specializing in measurement and evaluation for five years. Before joining Zone franche, he spent 14 months at the Caisse de dépôt et placement du Québec to implement the globalization of its internal communications. He also worked for a major law firm, as well as Loto-Québec. Patrick holds a Bachelor of Arts (public relations, applied communications, journalism) from Université de Montréal.
With a BA in communications, writing and multimedia from Université de Sherbrooke in hand, Ariane St-Pierre contributed to several media relations campaigns for companies operating in the fields of health, finance, technology, online commerce and retail. She also collaborated in the implementation of communications programs leveraging new media. She is also active in the public relations industry as a volunteer at the SQPRP.
The agency is also pleased to announce the promotion of Vincent Laniel as administrative assistant. After contributing to the launch of Zone Franche in 2010 as office clerk, he left the agency in 2012 to pursue his BA in Economics and Politics at the Université de Montréal. Back since 2015, he currently manages the administrative systems of the agency, as well as relationship with the agency’s suppliers.
October 23, 2015
Latest News from Zone franche
Zone Franche is pleased to announce the appointment of Louise Lavoie (ex-National) as Director of Finance. The agency, which soon will move into larger offices, also welcomes a new consultant, Laurence Côté (ex-Laboratory Press analysis Caisse Chartier UQAM). Laurence is well known for her exceptional copywriting and media analysis skills as well as for social media strategies.
March 27, 2014
Latest News from Zone franche
Zone franche welcomes their newest consultant, Marcello Barsalou (ex-Coalition Montréal-Équipe Marcel Côté, ex-Ministère des Finances et du revenu). Owing to his multidisciplinary background and broad experience, Marcello draws from his creativity, his strong work ethic, and his robust pragmatism to advise Zone franche’s clients.
Justine Gagnepain (BranchOut and FACE Up!) joins the agency as a coordinator. Justine boasts a diversified university background and an impressive dedication to her community. She plays an essential role in supporting the team in all its endeavors.
Also, Marie-Hélène d’Entremont-Sauvé has been promoted to senior consultant and Stéphanie Sisto to consultant. For more information, please visit the Team page of our website.
September 10, 2013
Justine Plourde appointed junior advisor at Zone franche
Zone franche is pleased to announce the appointment of Justine Plourde (ex-Moment Factory) as a junior advisor. With a strong academic background and experience in one of the most prominent studio in multimedia production, she puts her talents in media relations and community management 2.0 to contribution to help them achieve their goals. You can see their full profile here.
June 4, 2012
A first award for Zone franche!
There was some happy news last week, as Zone franche won its first prize at the annual gala of the Société québécoise des professionnels en relations publiques: a Silver award in the Electronic and interactive communications category for the BBD 360 webzine project, created and delivered in partnership with Marie-Claude Roy, M.Sc., Senior Communications Advisor, Public Affairs at Bombardier Inc. More↓
The BBD 360 webzine in brief
In order to create a real dialogue with its employees, Bombardier teamed up with Zone franche to develop a webzine (multimedia communications tool) that would promote its strategic vision and facilitate communication with its 62,000 employees spread over more than 50 different countries.
The "BBD 360" webzine allows the President to communicate in 10 languages with employees all over the world. As the company's first joint platform, it also allows everyone to share information and best practices. The response has been extremely positive: after just three editions, 42,000 employees had visited the webzine and left some 1,300 comments. In 2012, the fourth edition alone attracted 18,500 employees. The webzine has now become an important source of information about strategic development and, above all, a place where employees can communicate with each other and with senior management in complete transparency.
About Zone franche
Located in the heart of Old Montreal, Zone franche is a communications and public relations agency offering its services to a wide range of enterprises in industries as varied as real estate, transport, telecommunications, financial services, education, insurance, and economic development.